Creativity Accelerators in Schools Conference
A conference to launch a revolution in unlocking young people’s creativity.

Education in Britain is in transition. Budget cuts challenge us all to find new ways to do more for our students with fewer resources.

"We have no money, so we should have to think" was a battle cry of Lord Rutherford when he split the atom on a shoestring budget, in 1917. And it’s just as relevant to British education in 2010.


The Creativity Accelerators in Schools Conference on November 19th will bring new answers to this challenge.

Ever since the emergence of Sir Ken Robinson’s “All Our Futures” thinking, creativity (meaning much more than just the arts) has received more focus in educational strategy.

Yet the pressure of league tables for schools to raise their academic performance means Head Teachers are caught between a rock and a hard place.


Sir Ken Robinson

Sir Ken Robinson is flying in from America to speak. Listen to the evolution of his “All Our Futures” thinking, and a strategy for today’s challenging educational world in the UK.


Professor Guy Claxton, the pioneer whose educational innovations help young people become better in “real life learning”, and a global leader in learning creativity. He’ll reveal some of his latest thinking. For example, how creativity can be accelerated in the evolving school curriculum.
Guy Claxton
Dr Anthony Seldon

Dr Anthony Seldon, Master of Wellington College, Berkshire, and a national commentator on politics and education. How can “multiple intelligence education” as practised at Wellington College (and now the new Wellington Academy) provide relevant lessons for other state and private schools? How does this new approach help to unlock young people’s creativity?


John Lloyd (producer of, among many others, 'Spitting Image', 'Blackadder' and 'QI') will explore the connections between the teacher and the creative child.
John Lloyd

A revolution in unlocking young people’s creativity.

At the Conference you’ll have a chance to question these speakers on their thinking.

You’ll also learn about new initiatives in unlocking young people’s creativity developed by the Ideas Foundation, a charity set up in 2003 by the leading British advertising expert, Robin Wight.

The mission of the Ideas Foundation is to identify and nurture creativity in creatively gifted young people. At the Conference you will discover how their latest project — iamcreative.org.uk — is working to pioneer online creative mentoring in a unique partnership with schools, creative professionals and brands such as Nokia.


How does it work?

It’s a web-based creative learning tool that lets students have professional online mentoring - instead of taking up curriculum time.

Students download briefing module from iamcreative.org.uk
Students upload creative ideas to iamcreative.org.uk
iamcreative allocates industry mentors to students
Upload of finished work on to iamcreative.org.uk: voting & research
The best work: prizes and creation of finished work into finished form
Work experience offers linked to student's electonic portfolio
Visit the beta test site at www.iamcreative.org.uk now and get your students to trial the programme.

Reasons to attend

  • Hear from some of the most influential and creative thinkers working in education today
  • Be actively involved in the launch of a groundbreaking new initiative, bringing schools and the creative industries together for the first time
  • Join a new network of educators and industry leaders which can help you introduce Creativity Accelerators into your school without disrupting your curriculum
  • Learn how to offer your students a life-changing opportunity to join cutting-edge companies like Nokia, Unilever, Levi’s, Mini and Starbucks
  • Unlock new professional challenges for you and your colleagues

So book now, before you forget.

We can’t accept more than 200 teachers at the conference, and you won’t want to miss this unique opportunity.

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